When it comes to choosing a platform for your e-commerce business, there are a lot of factors to consider. However, one of the most important is SEO. Which platform is best for SEO? No HTML skills are required. With millions of active merchants worldwide, Shopify is the fastest-growing platform for retailers to sell online. As its name suggests, it’s a complete solution that lets small businesses set up an online store in minutes.
This blog post will compare Shopify and Bigcommerce and discuss which is better for your business. We’ll also outline tips on optimizing your Shopify or Bigcommerce store for better SEO.
What are Shopify and BigCommerce?
Shopify and BigCommerce are two of the most popular eCommerce platforms available today, with a combined customer base of over 20 million businesses. Both platforms offer a wide range of features for online store owners, making them an ideal choice for anyone looking to start or grow their business.
Here’s a closer look at the key differences between these two platforms:
Shopify vs. Bigcommerce: Ecosystem
One of Shopify’s main advantages over Bigcommerce is its broader ecosystem. This makes it easier for customers to find products they’re interested in and buy them on your website. Shopify boasts partnerships with some of the biggest names in eCommerce, including Amazon, eBay, and Etsy, meaning that you’ll be able to integrate your store with these platforms easily.
Bigcommerce, on the other hand, doesn’t have as many major partner brands as Shopify does. This may be a manageable disadvantage if you already work with one or more of these partners, but it can be limiting if you want to expand your business into new markets or categories.
Shopify vs. Bigcommerce: Features & Capabilities
One of the main reasons why so many online store owners choose Shopify is its wide range of features and capabilities.
Similarities and Differences Between the Shopify vs. Bigcommerce
The two leading e-commerce platforms, Shopify and Bigcommerce, have many similarities. They offer user-friendly platforms, powerful features, and a huge customer base. Both platforms are also quite affordable, with Shopify starting at $7 per /month and Bigcommerce starting at $20 per month.
However, some key differences between the two platforms should be considered before making a decision. Here are the main differences:
1. Shopify is focused primarily on online stores, while Bigcommerce is geared toward larger businesses.
2. Shopify offers more flexibility in terms of design and layout, while Bigcommerce has a more traditional eCommerce look and feel.
3. Shopify is better suited for smaller businesses that only need some of the extra features offered by Bigcommerce, such as automated shipping options or complex Shopify Vs Bigcommerce pricing structures.
4. Bigcommerce is better equipped to handle larger orders with multiple products, whereas Shopify is better suited for smaller orders with just a few products.
How Shopify and Bigcommerce Perform in the Search Engine Rankings?
Shopify and Bigcommerce have pros and cons regarding search engine optimization (SEO). However, the best platform for your business depends on several factors, including your target market, niche, and website structure.
Small businesses generally favor Shopify with limited marketing budgets. It’s easy to set up and manage, making it an ideal choice for start-ups.
Bigcommerce excels at larger businesses with more complex needs. Its feature-rich platform allows you to create custom websites and integrate them with third-party software. This makes it the go-to choice for larger businesses that need more flexibility than Shopify offers.
Both platforms offer free plans that are suitable for most businesses. However, if you want to scale up your marketing efforts or add advanced features such as e-commerce shipping options, you’ll likely need to upgrade to a paid plan.
The main downside of Shopify is that it has fewer user reviews than Bigcommerce. This could make it harder for you to find reliable advice about where to focus your SEO efforts.
However, Shopify and Bigcommerce are powerful tools to help your business achieve better rankings in search engines. Depending on your specific needs, one platform may be better suited.
Is Shopify (or Bigcommerce) more SEO friendly?
Shopify is a great choice for businesses looking for an easy-to-use ecommerce platform with powerful SEO capabilities. Bigcommerce is a more full-featured platform that may better suit businesses with more complex needs.
One of the biggest benefits of using Shopify is its easy accessibility to search engines. With a well-optimized website built on Shopify, you can be sure that your site will appear in search results and rank higher than sites built on Bigcommerce. Additionally, Shopify offers a range of features that make it ideal for SEO purposes, such as custom fulfillment options and drag-and-drop page builders.
Overall, both platforms offer great benefits and are suitable for different businesses. It is important to consult an expert to determine which platform best suits your needs.
What are the tips for both platforms for SEO?
Regarding eCommerce platforms, Shopify and Bigcommerce are two of the most popular options on the market. However, which one is best for your business’s SEO? Here are some tips for choosing between the two platforms:
I. Shopify Vs. Bigcommerce For Customer Data
One major advantage of using Shopify over Bigcommerce is that Shopify stores require fewer customer data upfront. This can be a big advantage if you’re worried about your security or want to scale your business gradually. Additionally, Shopify offers built-in features like order history tracking that can help you improve your customer service and increase sales.
Bigcommerce, on the other hand, offers more flexibility regarding data collection and usage. If you only need basic customer information like name and email address, Bigcommerce may be a better option for you. Plus, with its built-in tracking tools, you can keep tabs on your customer interactions in one place.
II. Shopify Vs. Bigcommerce For Ecommerce Platform Features
The second major consideration when choosing between the two platforms is their eCommerce features. Both systems offer a variety of features that can help boost your business’s growth (and visibility).
Both platforms offer mobile apps and integrated shopping carts that make it easy for customers to buy products from your website. They also both have robust marketing capabilities.
Strengths and Weaknesses of Shopify vs. Bigcommerce
One of the most popular e-commerce platforms is Shopify. It boasts a large user base, powerful features, and easy integration with other platforms. On the downside, it has been noted to have weaker SEO performance than Bigcommerce.
Bigcommerce is a more established platform that has been in operation for longer. It boasts a wider range of features, including custom branding and event ticketing. However, some users report that setting up and managing independently can be difficult.
SEO Comparison between Shopify and Bigcommerce
There are a few things to consider when comparing Shopify and Bigcommerce for SEO.
- First, Shopify offers more customization options for your site’s design. This means that you can create a site that looks and feels like your own business rather than using the templates offered by Bigcommerce.
- Second, Shopify is better suited for large businesses. Its platform is flexible enough to handle multiple stores, while Bigcommerce is designed specifically for e-commerce stores with a single product line.
- Finally, both platforms offer good search engine optimization (SEO) features, but each has strengths and weaknesses.
Either platform will work fine if you’re only looking to launch your website and don’t care about long-term SEO considerations. But if you want to take your online presence to the next level, choosing one of these platforms is worth considering.