So finally Alexa by Amazon retired on 1st May 2022 as promised. Alexa existed for 25 years and was a resourceful tool for many internet researchers and users. It was mostly used for digital marketing and finding how best your competitor is performing. Many ranking on the internet used Alexa.com as a point of reference. The best ranking you had on Alexa, the more domain authority you have.
In their ‘End of Service‘ message; Alexa highlights
Other Similar/Alternative Sites
According to me; these are the sites I use to do my research.
- Moz Pro
Many of these sites are free to use but there are other features that require you to subscribe.