Why everyone is a content creator in Kenya

Content creators in Kenya are rising and we have a new lot of aspiring content creators in the game. In 2023, the rules have changed, everyone is now becoming a content creator as long as they have a phone with a camera. Some do it as a hobby while others do it for the passion of exploiting their potential and some for the rewards that come from creating great content.

In the past years, if you appeared on TV, in the newspapers, or in magazines it would be a big deal. Everyone wanted to get featured and currently being on social media is one way to be on the right path to becoming successful. As long as you have great content, you will effortlessly get invited to appear in the mainstream media. Actually, they will look for you.

The traditional media is now working hard to maintain its position since the youths (Generation Z) are taking over. Digital media is currently being exploited even by traditional media. We have seen the rise of content creators in Kenya and there is a need to nurture talents as this is the future. Everyone who has a phone can quickly get access to information. With the advancement of new technologies, there are new proven ways to make money online through content creation.

Youth Unemployment

Vitu ni different kwa ground has found a new meaning recently. Many Kenyan youths are unemployed and this is very challenging. For example, a Kenyan youth finishes college or university with the hopes of getting employed. After tarmacking for a long, one becomes hopeless. To fight depression and other life challenges such as drugs etc, youths have decided to take the lead and create their own employment path through content creation.

The narrative of youth unemployment is changing slowly, in the coming years, unemployment will not be an excuse for not reaching their dreams. Youths are hitting the streets to create original content. Content that resonates with normal Kenyan youths, what we go through every day as Kenyans.

Social media has created many opportunities and brought us together, is a tool to unite us and share our daily lives with the world. Social media platforms such as Tiktok, Facebook, Instagram, and YouTube are now widely used by youths to create employment for themselves. Changing and bettering their lives.

Nowadays, we have proven success on social media. There are a bunch of content creators who have made a name for themselves. They have beaten all odds to become the best in their content creation journey. With inspiration from the likes of Mungai Eve, Nicholas Kioko, Thee Pluto, Mulamwah, Crazy Kennah, Andrew Kibe, and other famous content creators it is easy for youths to embrace tech since they can see tangible results.

The Game has Changed

Young Kenyan content creators who are now millionaires are showcasing their online success on social media. Recently, we have had several Youtubers and content creators showing off their newly acquired wealth on social platforms.

Some were used as an example in the recent report released by Lang’ata MP, Jalango who was a content creator before becoming an MP. In the report, Jalang’o mentioned some content creators who have made it big in the industry.

This report was released during the conversation to tax content creators as proposed in the Finance Bill 2023 by the Government. The mentioned content creators are making it big in the game and they are said to make millions. For example:

1. Mungai Eve started her content creation officially in 2020, three years down the line, she has multiple businesses, including a car, and a house all bought through content creation.
2. Vincent Mboya recently bought a car and showed loads of money on socials.
3. The Wajesus Family has made it big in the game of content creation
4. Edwin Butita owns SPM Buzz and is making millions through content creation
5. Mulamwah is a well-known content creator and is also making a lot of money online

Check out more content creators on Kelxfy.

Content Creator Taxed

We can all see how content creators are making millions through content creation. In 2023, the government proposed to tax content creators 15%. This has not gone well with some content creators. Some have proposed to oppose the bills and claim that they don’t make money off the content they create. Will the content creator’s plea be listened to? Only time will tell.

Conclusion

Kenyan content creators are shaping the digital landscape and changing the old narrative that was monopolized by the media. Everyone has now the potential to become their own boss or even earn a good amount by utilizing their skills and talents as content creators. I encourage content creators who have made it to the top to share their knowledge with aspiring content creators. At Kelxfy we educate, inform and share everything we know about digital trends, content creator stories, and more.